Different types of financial statements Essay Example | Topics and Well Written Essays - 250 words

Different types of financial statements - Essay Example A balance sheet helps a company in analyzing its current financial position vis-Ã  -vis any other time period. A balance sheet most important for the management of a firm. The second important financial statement used is the income statement also known as profit and loss statement. The income statement is generally prepared at the end of a time period such as a quarter or a year. It gives information of the total income earned during the period and its sources. It also lists the various expenses. The difference of the two is used to calculate gross margin and net profit. Based on income statement companies take decisions on dividend declaration and future investment plans. The income statement is most significant for the investors of a firm. Cash flow statement is the third important financial statement. It helps a company to analyze the cash flows financial, operating and investment activities. This financial statement is important to understand the availability of working capital for a firm. Cash flow statement is very significant for the creditors of a firm. The fourth financial statement used is the statement of retained earnings. This statement depicts the changes in the title rights of equities if there are any. This is the least used of the four financial statements. It is also called as statement of shareholders’ equity as it calculates the money that will be left with a company after selling its assets and fulfilling its

Specific ways in which the internet has changed the way businesses Essay

Specific ways in which the internet has changed the way businesses operate in the global marketplace - Essay Example This invention is no more a plot for researchers to communicate and exchange information within their own selves, but also seeks access from the innumerous chunks of available data online or from the ever-accessible super-computers placed at offshore sites. Within the global marketplace, Internet has provided a lot of incentives in the present times. Internet has brought about a lot of interest for the different segments of the society and we just cannot pinpoint any single one that represents and manifests its true purpose. In order to find out what the world of Internet, i.e. the World Wide Web (WWW) is all about, we have to examine where it all started, though in a very brief manner and the advantages and disadvantages that it gives to the different users. The same is also seen from the perspective of its news provision and the related contexts. In the global context of current affairs and news reports, the Internet has come out as an agent that has brought a change by providing t imely and up to the mark news. In the academic world, there has been a lot of help and facilitation which credits itself solely on the basis of the Internet and it is because of the Internet that we see programs like distance learning and e-studies coming up and having their rise with each passing day.

Mass Media And The Fashion Magazine Media Essay

Mass Media And The Fashion Magazine Media Essay Fashion magazines are a printed periodical publication of articles which are often illustrated indicating the recent trends in the fashion industry depicting the latest models of clothing, perfumes and shoes indicating their current prices. They also features articles on holiday destination guides and celebrity styles, best buys of fashionable items and gift guides, the best fashion, beauty, shopping, health, runway slideshows, travel and culture trends as the main contents of fashion magazines. (Wales, 2010) Fashion magazines are normally produced at regular intervals and are one of the major media of mass information regarding the fashion industry. The general model of the magazine exerts a great influence among its readers as it indicates the various interests of different people and social classes hence greatly influencing fashion trends and fashion related purchasing patterns among various individuals and organizations, depicting how greatly fashion magazines influence the public opinion regarding fashion. These magazines enable individuals to examine events in a broad perspective and only to dwell on what is most important which is mostly done through illustrations which show case models, entertainers and public figures clad in the various models of clothes, shoes and cosmetics. Following a tremendous increase in the volume and complexity in the information produced by modern society, the role of the fashion magazine as a medium of presenting, analyzing and evaluating factual fashion material has increased significantly in the recent years. There were plenty of fashion magazines around the turn of the 19th century. With the French magazines making the most impact in the world of fashion, they acted as trendsetters to other fashion magazine publications. Following changes in technology, leisure, work, cultural and moral values lifestyle trends have been turn influencing the clothes we wear. The first fashion magazine to report on the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s fashion trends was the Le Mercure Galant whose name which refers to the god Mercury; messenger of the gods was founded in 1672 and produced in 1678 by the writer Jean Donneau de Vise. (Ellwood, 1999) This magazine indicates how the French invented fashion and glamour from back in the 17th century up to the early 19th century. The magazine was founded with its main objectives being to inform the well-to-do society about life in the artistic and literally circles featuring developments in courts, theatrical and fashion reviews, songs and news on the latest gossip on marriages and other major social events. Its publication stopped in 1674, but in 1677 its publication started once again with the magazineà ¢Ã¢â€š ¬Ã¢â€ž ¢s name being changed to Nouveau Mercure galant which was a monthly issue as opposed to its earlier version the Le Mercure Galant which appeared irregularly. This magazine played a major role in the propagation of news on luxury goods, court life and fashion at the time both locally and overseas. In the 1724 the title of the Nouveau Mercure gallant was changed to Mercure de France which became the overt trendsetter of French arts and humanities as it played a major role in the à ¢Ã¢â€š ¬Ã…“Quarrel of the Ancients and the Modernsà ¢Ã¢â€š ¬Ã‚ , a debate on whether the arts and literature of the 17th century had achieved more than the illustrious writers and artists of antiquity. Hence gaining it the title of the most important literary journal in prerevolutionary France. . But during the revolutionary era its title was temporarily changed to le Mercure Francais. In 1811 its publication was stopped with the review being resurrected in 1815 and being published last in 1825. Providing a fashion magazine entails undertaking a very detailed research in order to assess the prevailing mood of a particular season and also so as to identify the trends to be photographed and articles to feature in a particular edition. Photos of galleries and runway shows and of gifts, holiday desti nations make up the larger part of fashion magazines. But in order to make those photos to look perfect they have to be edited which is normally carried out by fashion magazine editors. Hence the reason why most fashion editors use such publishing software such as adobe Photoshop to edit the photographs collected from their research. The process of producing a fashion magazine involves the following several steps. The first step requires an individual to come up with a concept of what to include in that particular fashion magazine. This is the initial stage before starting a fashion page. It involves planning the idea that one plans on putting on a page, which should be something that readers should enjoy seeing and finally buy. This should be done with considerations about the season and hence suggesting an appropriate fashion trend that will be fascinating to readers. The second step involves gathering of the necessary prerequisite materials to be included in the fashion page .It in includes collecting and assembling articles and photos from the research carried out earlier on; that one would want to include in the fashion magazine. Photos should be of high resolution and need to be edited by cropping and resizing before being saved on file. Articles should be in PDF or word format while photos being in picture extensions like jpeg or bmp. Creating of pages is the stage that follows. It involves use of publishing software like Adobe Photoshop. Through which a new file is created which now becomes the new field on which the fashion page will be created and designed with the name of a particular page being written in the name slot. The page can be preset by changing the background to a different colour to make it more attractive and presentable. The fourth stage involves placing of the selected images in the page created. This step involves placing the selected photos in the page created. Editing of images with the designated photo on the fashion page is the fifth stage. It involves changing the effects of the photos uploaded by moving it to the desired place and design by adjusting it to the desired size. This requires great creativity and imagination in order to come up with a superbly attractive fashion page. The sixth step is inserting of text or captions alongside the photos that have been placed on the page and with this the page design is finished. After which the page is saved prior to printing. Printing the fashion pages is the final stage of preparing a fashion magazine. The already saved fashion pages are printed with an overview of how the pages being printed will look like. Vogue is the most popular fashion magazine as of now. It was founded in 1892 by Arthur Baldwin Turnure as a bimonthly publication. The magazine focused mainly on fashion trends during that period but it also featured columns on sexuality. In 1973, the magazine underwent some extensive editorial and stylistic transformation as a response to changes in the lifestyle of the target audience. Nowadays, the most profitable and biggest fashion magazine company is still the Vogue magazine. This is due to the fact that it showcases unique models which attracts many customers and is also one of the magazines that most readers vote as the best as it covers a wide range of fashion products. There exists a deep relationship between mass media and the fashion magazine. With fashion magazines being an important media of mass information they exert a great influence among its readers. For the readers with trendy fashion ideas, they can use fashion magazines to learn about new collections being delivered by fashion designers. This could play to their advantage as such readers will get to read about such collections even before they actually get to the fashion malls. Fashion magazines are primarily published to give its readers ideas on how to improve their sense of fashion, improve their careers, health and finances. When it comes to the fashion advice sections, they have photos as well as back up articles that help both men and women visualize what their fashion suggestions are Through the editorial and mail box columns. Fashion magazines can be educational in terms of fashion and lifestyle in that fashion experts give responses on questions posted by readers for clarification. Hence through such replies fashion magazine readers can gain a lot of expertise regarding fashion trends. From fashion magazines you will also learn about the fashionable items that best suit your body type. Through the different clothing styles displayed in the magazines Through fashion magazines, readers get to know about colour combinations that actually match their skin colour and body shape. Since clothing is an instrument that we can use to highlight our good features and hence boosting our morale either at places of work or even at social gatherings. Fashion magazines use attractive online advertisement networks to attract more readers. Using the website, Fashion magazine editors can upload photos that would attract most people who visit the site. The fact that these magazines are colourful is one of the major reasons why most individuals end up reading fashion magazines. Offering the magazine either as a periodical or monthly issue ensures that readers develop a trend of waiting for the next edition to be released so as to buy it. As these magazines contain a variety of general articles, interviews by designers or fashion freaks, help columns for assistance to the readers on discounted stores where they can get those products. Charging a normal price for a magazine makes it more attractive, as it tires to cater for all classes of people in society. This way a magazine records more sales and is greatly appreciated by most people. Most fashion magazines consist of five parts on average with some having an extra part for exclusives. These parts are the cover page, cover story, editorial, mailbox, feature and the exclusive section. The cover page of the fashion magazine consists of both the front and back cover pages. These pages are generally the photos of top models or public figures clad in the most recent and fashionable clothes, shoes and cosmetics. The cover story section consists of a short article in the magazine whose subject matter appears in its front cover of the magazine. For the editorial section it is a letter from the senior editors of the fashion magazine to the readers congratulating them for sending in their comments, questions and more so for actually buying the magazine reflecting the opinion of the readers towards the magazine. The mailbox section consists of a subscription form for readers who would want the magazine mailed to their mail box. In the feature section, fashion reality shows w hich are one of the major parts of the fashion magazine are included. The exclusives section features those new releases in the world of fashion like cosmetics, clothes, iPods and other products. Providing a fashion magazine entails undertaking a very detailed research in order to assess the prevailing mood of a particular season and also so as to identify the trends to be photographed and articles to feature in a particular edition. Photos of galleries and runway shows and of gifts, holiday destinations make up the larger part of fashion magazines. However, in order to make those photos to look perfect they have to be edited which is normally carried out by fashion magazine editors. Hence the reason why most fashion editors use such publishing software such as adobe Photoshop to edit the photographs collected from their research.

Individualism and Conformity in Stephen Cranes Red Badge of Courage :: Red Badge Courage Essays

Individualism and Conformity in Stephen Crane's Red Badge of Courage    Stephen Crane's pieces are written with the intent to establish individualism as an unfavorable quality. He establishes that group goals are more important than that of the individual and creates groups to which each character should conform. Crane supplies models for the individual to comply to and elucidates that adherence to the group would bring reward but deviation from said groups would be detrimental. Henry, in Stephen Crane's The Red Badge of Courage, is created as a child in search of self worth and assurance. Crane establishes Henry as an individual by giving him the ability to think for himself but creates situations that stifle his individualism in order for him to stay within the group. Henry does the one thing that men ought not. He thinks. In his thoughts he sees past the glory and valor that comes with enlisting and comes to question what could happen to him on the battlefield. He acknowledges the presence of something that the other men dare not: death. The realization that lives are at stake, especially his own, cause Henry to question whether he will have to courage to stay and fight or whether he will run. Crane creates Henry as an individual in a mass society. He injects him into the army with aspirations of attaining a sense of identity. Crane establishes Henry as "the youth" to make it apparent that he was not like the other men of the 304th regiment. Henry stands out among the men and "muse[s] seriously upon the radical differences between himself and those men who were dodging implike around the tree"(P.184). Not only Henry's eye catches his obvious detachment from the group. Upon seeing Henry, Wilson responds "What you doing here?"(P.184), extending Henry's exclusivity and insinuating that he is out of place. Henry "continually tries to measure himself by his comrades"(P.181). Consequently, he attempts to quill his lack of confidence by seeking out others from whom he can find confidence. This search leads him to Jim Conklin. Jim states that his actions would be dictated by the surroundings "but if everyone was a-standing and a-fighting, why, I'd stand and fight"(P.180). Jim's claim gave Henry confidence.

Why Online Shopping Is Making a Trend?

It seems everyone loves online deals, online discounts, online coupons and more! Millions of people are patiently browsing the web in search for the best online deals of the day and the best online discount websites. A realization settled in me then that in tough economic times, people become wiser. That somehow propelled consumers to browse for the best deals on the web. Life is now highly digitalized! Thus, online shopping and online coupon are now very popular and certainly a trend for years to come.Moms, budget enthusiasts, frugal people or shall I say wise consumers just can’t resist the convenience online coupons and online deals can offer. You can’t blame shoppers to find the best deals and eye-popping discount prices to maximize savings by going through the best online deal websites. Take ShopAtHome for instance, it provides online shoppers the best deals, best products with the best price with just a few clicks.The most amazing part of it, is its cash back prog ram where you can get as much as 50 percent of the price credited to your account which enable you to buy more needed items. Now who wouldn’t love deep discounts made possible by ShopAtHome and other online discount websites? Through them you can freely access catalogs, do comparison shopping, cash-back, exclusive daily deals from online retailers. Plus free shipping is recently a trend too.Coupons decline for almost a couple of decades and has just come back on track in 2009 which also mark the first year of coupon boom. Sometimes, things happen for a reason. The significant shift of the consumers shopping trend is undoubtedly caused by the the current economic status. People now opt to use the internet to find the hottest deals, online discounts, online coupons which also provide shoppers the best place to buy, how they buy and take advantage of promotions.

Customers’ culture Essay

Once, one of our teachers told us that in order to ensure the success of our business, we must associate our potential products with the culture of our target market. It is in fact better if we are able to make our products become part of the customers’ culture itself. This is because doing so may not only translate to higher sales upon our entry to the market but, also, to a good amount of loyal customers. The more you position a product as if it is part of the customers’ daily lives, the more they would use it, the more they would demand for it. This may be great news for the entrepreneurs out there but is it also great news for the market that they are trying to penetrate? Coca-cola is one of the companies that I admire in terms of their marketing strategies. In my opinion, they are one of the companies that best produce advertisements and promos that fit consumer interests. I am often amazed how they manage to tweak various situations and events and put Coke in the picture to become part of our lives. I commend them for being so effective in making us feel what they want us to feel. On the contrary, I dislike them for being able to do so. Coca-cola’s ability to effectively deliver messages through certain media also gives them the power to influence numerous people just in a few moments. That saying, it would only take Coca-cola or any other firm a few moments to change a part of our lives somehow the way they want to without us knowing. The 1950s commercial of the company in the Philippines clearly showed us various things about the country, the Filipinos, our culture, and how their product became part of us. It was reflected in the advertisement how the entry of foreign entities gradually changed our way of doing things. We became more civil in the eyes of the foreigners; however, we’ve became rude for forgetting a part of our culture. From having get together of villagers that is full of dances and accompanied by food and drinks to backyard gatherings wherein people just sit, talk and eat sandwiches and juices. From enjoying native Filipino sports such as Sepak Takraw to becoming a lover of western sports. Slowly we are embracing the culture that wasn’t ours but was just merely injected by the foreign entities that came to our country. A perfect depiction of this scenario was a painting done by Antipas Delotavo entitled â€Å"Ang Itak sa Puso ni Mang  Juan†. In his painting, a Filipino old m an can be seen standing, with his shoulders dropped, head slightly bowed down, and face looking sad. His posture and gesture resembles that of a man who has just surrendered and no longer has the power to continue the fight. On the background, the famous logo of Coca-cola can be seen. It was the tail of the company’s letter â€Å"C†, however, that made the painting more interesting. The tail of the letter â€Å"C† was shaped like that of a dagger and was pointed to the heart of the old man. The Coca-cola background shows how the Western companies have dominated us in a way that we are unaware of. They have become bigger and managed to penetrate our land and countrymen without us noticing it immediately. They showed us how better off we are and will be with them operating in our lands as they said in the commercial. The only difference now is that these foreign entities were able to restructure their strategies and sugar coated their way to us. The coming in of these foreign firms and other entities is like a dagger to us, our culture, and our country because although we could say that we are improving economically speaking; we are placed in a situation that endangers our identity as a Filipino citizen. Unfortunately, we are almost giving up.