Pregnancy, Birth and the Newborn: Focus on Fasd

Running Head: FETAL ALCOHOL SPECTRUM DISORDER Pregnancy, Birth and the Newborn: Focus on Fetal Alcohol Spectrum Disorder SWHB 405: Human Behavior in the Social Environment 1 ABSTRACT From conception to birth, the mother’s role in bringing to life and nurturing a healthy baby is paramount. Factors such as the mother’s biological, psychological and social environment play important roles in determining the wellbeing of a child. Fetal Alcohol Spectrum Disorder, an irreversible condition in children caused by maternal alcohol consumption during pregnancy will be discussed.Its biological, psychological and societal implications will be deliberated and recommendations of interventions by Social Workers in alleviating the problem will be suggested. Key words: Fetal Alcohol Syndrome, Fetal Alcohol Spectrum Disorder, Child Development Introduction All human life begins with a fertilized egg known as a zygote. By the eighth week, the zygote is transformed into a fetus which has m ost of its organs formed. After about 9 months (or 38 weeks) of going through transformation within the mother’s womb, the mother delivers a bouncing baby boy or girl into the world.During this time it is imperative that special care and attention is given to the mother and the child that she is carrying. Prenatal care ensures that the mother receives the much needed medical attention, nutritional advice and a positive life style tips. Particular attention is given unusual physiological and medical manifestations which could signal an array of life threatening situations for the mother and unborn child. The culmination of a successful pregnancy is the birth of a baby. Newborns weigh an average between 5. 5 and 9. pounds and they are awake and alert in first hours of life. Newborns begin learning their environment immediately and one of the things they internalize is developing a connection with the mother’s voice. The six states that a baby maintains are: quiet alert, active alert, crying state, drowsiness, quiet sleep, and active sleep (Ashford & Lecroy, 2012). Babies oscillate from an awakening curious baby, peak at crying when uncomfortable, and dip through to active sleep. These changes may occur slowly or rapidly throughout the course of any given day.Consequently, knowledge about this this critical life stage, helps parents to be better equipped to cope with and nurture the newborn. Risk factors during pregnancy and at birth Various physiological changes in a pregnant mother may cause or indicate a risk for both mother and child. A case in point is bleeding in the first trimester or late in the pregnancy which could mean possible loss of the child or neurological issues. In some instances, natural toxins could build in the mother’s bodies leading to high blood pressure and weight gain which may be fatal to the mother (Ashford & Lecroy, 2012).Further, an increased weight of the mother could bring on diabetes in the child, while low we ight of the child could be a precursor to mental retardation. Biological factors that may affect the fetus’ development during pregnancy include the mother’s age, the number of children prior and how far apart she has had each child (Boyce, 2010). Environmental factors, such as living conditions, diet deficiencies, and the emotional well-being of the mother can all affect the baby during its 38 week development.Pregnant women should be mindful of substances ingested during pregnancy as these are subsequently ingested by the fetus and affect its development. This is exemplified by studies demonstrating that women who drink caffeine tend to have a lower birth rate than women who avoid caffeine (Ashford & Lecroy, 2012). Other substances that could affect fetal development by causing birth deformities, premature births and possible hyperactivity include tobacco, over the counter medications, hormones and alcohol.Prenatal care there has been shown to dramatically improve th e chances of having a healthy baby. Nevertheless, there is a possibility of certain complications during birth can have lasting repercussions on a child’s life. An example is anoxia, a deficiency of oxygen during birth that could lead to the newborn developing cerebral palsy. Alcohol’s relevance in pregnancy, birth and the newborn Alcohol is a teratogen; an agent or factor that induces or increases the incidence of abnormal prenatal development (Shiel, 2010).Consumption of alcohol during pregnancy is manifested in a continuum of disabilities known as fetal alcohol spectrum disorders (FASD) (Warren & Murray, in press). The most severe form of this spectrum referred to as fetal alcohol syndrome (FAS). An alarming statistic from the Center for Disease Control and Prevention (CDC) studies shows that 0. 2 to 2 cases per 1000 babies are born with Fetal Alcohol Syndrome (FAS). Since FASD presents a broad spectrum of symptoms some of which are â€Å"less severe†, it rem ains challenging to diagnose (Fleisher, 2010). As a result, FASD among children is either misdiagnosed or remains undetected.On the other hand, it is relatively easier to identify the key diagnostic features of FAS are they are better established. FASD is prevalent worldwide because alcohol is so widely accepted and used in so many cultures. The teratogenic effects of alcohol were not established until the second half of the 20th century when pediatrician, Paul Lemoine, in France in 1967 and two American pediatric dysmorphologists, Kenneth Lyons Jones and David Smith in 1973, independently documented the pattern of deficits resulting from heavy prenatal alcohol exposure (Warren & Murray, in press).Alcohol was attributed because the children in both settings had common patterns of deficits and it was observed that all of the birth mothers had been diagnosed with alcohol use disorders Biological manifestations The teratogenic effects of alcohol adversely affect the physical developmen t of the fetus and the child. Newborns and children with FAS generally exhibit stunted growth (CDC. Gov, 1983). A distinguishing feature of children with severe FASD and FAS is facial and limb dysmorphology.These children are generally shorter in stature and weigh less than their peers (Warren & Murray, in press). The cardinal or discriminating features include short palpebral fissures (eye opening), an elongated and hypoplastic philtrum (groove between nose and upper lip), and a thin upper vermillion lip border or hypoplastic â€Å"cupid’s bow†. Other features include a low nasal bridge, epicanthal folds (skin folds covering inner corner of the eye), minor ear anomalies, and micrognathia (abnormal smallness of the jaws). Psychological consequencesFacial and limb dysmorphology in children affected by FASD and FAS may cause the child is usually aware that something is â€Å"different† about him or her and thus affect their psychological wellbeing. Additionally, c hildren with FASD have cognitive challenges leading to a myriad of problems such as the following: memory loss, impaired motor skills, neurosensory hearing loss, impaired visual and spatial skills, intellectual impairment, attention deficit disorder, hyperactivity, problems with reasoning and judgment and an inability to appreciate consequences of actions (Wacha & Obrzut, 2007).Treatment and schooling can be very difficult for a child facing these challenges since their greatest challenge is learning and retaining information. Subsequently, the child may experience depression which can result in self-destructive behavior such as substance abuse, inappropriate sexual behavior, and suicide Societal implications Families are affected immensely when a child is born with FASD/FAS since he/she may exhibit anti-social behavior including an exaggerated startle response, poor wake and sleep patterns, impulsiveness, temper tantrums, lying and stealing (Fleisher, 2010).Moreover, schools, local health care systems, childcare and social services, and the justice system are usually ill-equipped to address the problems presented by FASD. As a result; a person with FASD may experience mental health problems, disrupted schooling, and involvement with crime, substance abuse, and dependent living and employment difficulties throughout their lifetime. As previously stated, the broad spectrum of manifestations of FASD makes it difficult to diagnose.Consequently, individuals suffering from FASD may not be properly diagnosed and are likely to be labeled social misfits and may spend a troubled life on the margins of society thus creating a monumental emotional burden on society (Wacha & Obrzut, 2007). Interventions to aid those affected by FASD These physical, mental, social, learning and behavioral limitations experienced by individuals with FASD have possible lifelong implications. Fortunately, there is help for both the individuals and their families provided by Social Service age ncies in form of resources and assistance needed to have a good quality of life.Under the Individuals with Disabilities Education Act (IDEA) (1975), school aged children with disabilities (including those diagnosed with FAS) are provided with reasonable accommodations including untimed tests, sitting in front of the class, modified homework and the provision of necessary services and often the implementation of an Individualized Education Plan (IEP). An IEP details services that will be provided to assist the child in learning and may include services like Occupational Therapy, Physical Therapy, Speech and Language Therapy, and/or the provision of a classroom aide.These individuals often have social workers or case managers working with them to ensure that the services documented in the IEP’s are being provided and working effectively. Implications of FASD on Social Work FASD provides opportunities for Social Workers to play an important role in impacting positive change. Soc ial Workers could take the lead in screening for alcohol use among women of child-bearing age and educate them about the FASD (Boyce, 2010).Women who choose to continue drinking should be encouraged to use contraceptives to reduce the likelihood of giving birth to a child with FASD. Social Workers should also be actively involved in nutrition education to ensure that pregnant mothers are following balanced diet for optimum fetal development. Nutrition education should especially target participants of the Supplemental Nutritional Assistance Program (SNAP) and Women, Infants and Children (WIC) as these populations’ income may limit their food choices.FASD often have significant lifelong deficits in functional life skills that can lead to problems with day to day functioning. In adulthood, these deficits can be manifested in mental health difficulties, disrupted job experiences, trouble with the law, substance abuse and difficulties with independent living. Hence Social Workers play the important role of advocating for individuals affected by FASD, helping them to navigate their immediate environment and linking them with support services (Warren & Murray, in press).Prevention of FASD is of great importance and this implies that Social Workers have the responsibility of mobilizing campaigns against drinking during pregnancy. This can be done through community education, incorporating medical personnel in research and preventive practice as well as holding alcohol producers accountable for posting health warning labels on publicity items. Conclusion Maternal alcohol use is a worldwide phenomenon that indiscriminately affects families and children of all ethnicities in all societies.Fortunately, it is possible to classify and tackle the treatment problems raised by individuals with FASD. The hope is that with continued research, education, and support from Social Service agencies, this problem can be prevented. While resources are available to help individu als and their families, it is important to know that the best treatment of FASD is prevention. It is not yet known the specific timing, frequency and quantity of alcohol use throughout the gestational period that are responsible FASD and FAS.Drinking early in the gestational period, before the woman even knows she is pregnant may present special risks for the developing embryo. Thus strategies to prevent alcohol use in pregnancy need to take into consideration that the prevalence of drinking by women of child-bearing age is on the rise in many parts of the world and most pregnancies are not planned. Bibliography CDC. Gov. (1983, January 13). Retrieved from Perspectives in Disease Prevention and Health Promotion Fetal Alcohol Syndrome: Public Awareness Week: http://www. dc. gov/mmwr/preview/mmwrhtml/00000257. htm Ashford, J. B. , & Lecroy, C. W. (2012). Human Behavior in the Social Environment: A Multidimensional Approach. Belmont, CA: Cole Cengage. Boyce, M. (2010, June). A Better F uture for Baby: Stemming the tide of Fetal Alcohol Syndrome. Journal of Family Practice, 59(6). Fleisher, S. (2010, May). Foetal Alcohol Syndrome: Raising Awareness about Alcohol in Pregnancy. British Journal of Midwifery, 18(5). Shiel, W. C. (2010, December 21). Fetal Alcohol Syndrome.Retrieved from Medicinenet. com: http://www. medicinenet. com/fetal_alcohol_syndrome/article. htm Wacha, V. , & Obrzut, J. (2007, June). Effects of Fetal Alcohol Syndrome on Neuropsychological Function. Journal of Development and Physical Disabilities, 19(3). Warren, K. , & Murray, M. (in press). Alcohol and Pregnancy: Fetal Alcohol Spectrum Disorders and the Fetal Alcohol Syndrome. Alcohol: Science, Policy and Public Health. ——————————————– [ 1 ].The purpose of prenatal care is to monitor the development, health and nutritional status of both the mother and the baby during the pregnancy to ensure an uncomplicated pregnancy and the delivery of a live and healthy infant. [ 2 ]. Some pregnant women may develop gestational diabetes (or gestational diabetes mellitus, GDM), a condition in which women without previously diagnosed diabetes exhibit high blood glucose levels during pregnancy (especially during third trimester). [ 3 ]. Cerebral palsy is a term encompassing a group of non-progressive, non-contagious motor conditions that cause physical disability in human development.

Career Guide How to Become an Office Clerk

Career Guide How to Become an Office Clerk When you see office clerks on TV or in movies, they’re often overworked, apathetic workers who hassle a main character, setting up laughs or conflict. In reality, office clerks are skilled administrators who keep an office organized and humming along. They have stellar organizational skills, and a versatile collection of administrative know-how that makes them indispensable players in any office. This is also one of the most popular jobs in the U.S., with more than 2.9 million office clerks working across the country.The Role of an Office ClerkBasically, office clerks do what needs to be done in an office, administratively. Their duties might include any of the following:Answer phonesFile records and manage filing systemsReview data for accuracyEnter data into databases or other systemsMaintain customer or client accountsSort mailMake copiesProcess payments or perform basic bookkeepingEnsure office compliance with rules or regulationsThe job varies according to industry as wel l- for example, a medical file clerk’s day-to-day would likely be very different from a file clerk in a law firm or a large corporation. There may be industry-specific administrative duties in addition to these general responsibilities.The BenefitsA job or career as an office clerk makes you a very adaptable employee, with a skill set you can carry with you to any number of industries. It’s also a very stable career path, because offices will always need skilled, organized people to handle daily administration.The QualificationsOffice clerks can usually get started with a high school degree or an associate’s degree. There is no specific training or certification program for office clerks. Clerks are typically hired based on experience and/or skills rather than specific educational milestones.Office clerks should have strong skills in the following areas:Organization. Keeping everything straight and moving forward is a major part of the job description.Communicat ion. Office clerks are often a liaison between different parts of an office, making sure that information and processes are running efficiently. This means you should be able to communicate clearly and effectively with a variety of different people.Customer service. This is a service position, often dealing with direct requests inside the company or external customer interactions, so it’s important to have a strong, patient customer service game face.Attention to detail. Office clerks may be processing sensitive information or just lots of it, so it’s crucial to be able to spot inconsistencies, and ensure that everything is correct and accurate.Computer skills. Forty years ago, an office clerk would have been deeply knowledgeable about hard copy filing systems, recordkeeping, and the like. Now, an office clerk has to be up on all the technology used to manage the storage and flow of information in a company. That can be anything from standard paper files to apps to dat abases. You don’t have to be a hacker-level computer genius, but knowing how to use the most important tech for your particular industry or company is key. Knowing the technology can also make you an even more valuable member of the team as companies look for ways to streamline their staff and operations.The SalaryFor general office clerks, the median salary is $30,580 per year (or $14.70 per hour), per the U.S. Bureau of Labor Statistics. The pay can vary depending on the industry (specialized file clerks might earn more, for example), level of experience, and type of company.The OutlookThe good news about being an office clerk is that this is a pretty evergreen job. How companies manage their information and offices may change and adapt with the times, but there will always be the need for qualified people to perform these tasks. The U.S. Bureau of Labor Statistics predicts that growth will be steady, if slightly slower than average: 3% growth by 2024. But again, the skills you use as an office clerk are excellent baseline skills that you can take to a variety of different fields, even if office clerking isn’t necessarily your long-range plan.

Sequence of Tenses in Spanish

Sequence of Tenses in Spanish Spanish has two basic tenses of the subjunctive mood in everyday use, the present subjunctive, and the imperfect subjunctive. (Although a future subjunctive form exists, it generally isnt used in speech, its use being limited primarily to formal legal documents.) Fortunately, knowing which tense to use is fairly easy to remember. Verbs in the subjunctive mood are typically in a part of a sentence (a dependent clause) that begins with que, which follows a verb in the indicative mood. The tense of the subjunctive verb depends on the tense of the verb in the first part of the sentence, as indicated in the following list of sentence structures. Present indicative verb que present subjunctive verb.Preterite indicative verb que imperfect subjunctive verb.Imperfect indicative verb que imperfect subjunctive verb.Future indicative verb que present subjunctive verb.Conditional indicative verb que imperfect subjunctive verb. Distinctions in the above list are often referred to as the sequence of tenses. Although there are exceptions as well as instances where the subjunctive mood is used with other sentence structures, these rules take into account the vast majority of cases where the subjunctive mood is used. Here are examples of sentences using each of the above structures: Present Indicative/Present Subjunctive Recomiendo que no estudies cuando comas. I recommend that you dont study when you eat. ¿Es buena idea que duerma con mi bebà ©? Is it a good idea for me to sleep with my baby?Todo est listo para que inicie el foro. Everything is ready for the forum to begin. Preterite Indicative/Imperfect Subjunctive Intentà © que ellos me entendieran. I tried to get them to understand me.Nunca mereciste que te amara, hasta ahora. You never deserved for me to love you, until now.Era mejor que te ensuciaras las manos. It was better that you got your hands dirty. Imperfect Indicative/Imperfect Subjunctive Yo querà ­a que cantaran juntos. I wanted them to sing together.Estaba yo en casa y esperaba que lloviera. I was at home and hoping it would rain.No aparecà ­a que hubiera tomado alcohol o sustancias tà ³xicas. It didnt appear that she had taken alcohol or poisonous substances. Future Indicative/Present Subjunctive Negarà © que seas mi hijo. I will deny that you are my son.Si suspende el examen, dudarà © que estudie mucho. If he flunks the test, I will doubt he studies much.Esperars que llegue la hora del dormir. You will hope that bedtime will come. Conditional Indicative/Imperfect Subjunctive​​ Hay 10 cosas que las mujeres desearà ­an que los hombres supieran sobre el amor. There are 10 things that women would want men to know about love. ¿Quià ©n dudarà ­a que tuviera un puesto en el equipo cubano? Who would doubt that he had a position on the Cuban team?Nunca querrà ­a que le quitaran la medalla. I would never want them to take the medal from him.

Figuring it out Essay Example | Topics and Well Written Essays - 1500 words

Figuring it out - Essay Example The opportunity and availability of respected earning ways; can only minimize the problem to some extent. Social and racial biases have to be kept aside to recruit the people and provide them with an alternate way to earn otherwise poverty will lead to more abuse and destruction of humankind.† Low income Americans name drug abuse as no.1 cause of poverty for them† ( npr, poverty in America, 2001). Ethnography is a qualitative study, through which various cultural phenomena can be understood regarding lives of people of any specific cultural group. It also tells the social welfare qualities, ethnicity and composition of a community. This method is required while collecting empirical data on specific societies and groups. Participants in particular society play vital role in this method, as data is collected through personal experiences and observation of these participants through interviews and questioners. Dr. Lee D. Hoffer in his book, Junkie Business: the evolution and operation of drug dealing network; described the process of development and working of an illegal drug dealing business. It sheds light on how a street based partnership became a running organized business with clear and planned division of labor. The change in dealer’s life is also evident throughout ( Hoffer,2006). According to Micheal Agar, the collection of data directly extracted from the people of specific culture and through direct involvement, can only enable one to understand better the coherent system. Anthropologist research is always based upon two major strategies to collect the research data accurately, the way to interview the participants and to extract participant’s observation. They both go hand in hand as one cannot be considered accurate without the other.(Hoffer, 2006) During the late ninetieth century, anthropologist only relied upon interviews to gather cultural data. This procedure was suitable for them as the change in cultural norms and custo ms; only began at that time. But to understand it better; they needed an inside vision of it. They lived with the participants to observe and understand the various distinctions. They realized soon people often misinterpreted and provided the information by predicting the expectations of the interviewer. This was a psychological factor, where at times they wanted to please the interviewer for material gains and sometimes to hide the truth ( Bailey, People, p.99). Drug business in various parts of America verifies the acceptance of illicit usage of drugs commonly and it also describes the vast expansion of network; with its organizational skills. The people hired for the sole purpose of drug selling; don’t come into it by choice but they are left with no option to earn from other means. The poverty and disappointment from unemployment leads them to drug selling and risking their lives with it. Sometimes they are unable to explain to their prospective employers the reason of un employment period as they became what economist call â€Å"discouraged workers†. (Robbins.p.174). Hence they come into contact with drug dealing to support and pay for their addictions. Therefore they become more actively involved in the business due to their need of the drug. However, the financer or investor does not seem to be bounded in such obligations. It’s merely a way to earn more than normal. Though risk of life is also involved

Different types of financial statements Essay Example | Topics and Well Written Essays - 250 words

Different types of financial statements - Essay Example A balance sheet helps a company in analyzing its current financial position vis-Ã  -vis any other time period. A balance sheet most important for the management of a firm. The second important financial statement used is the income statement also known as profit and loss statement. The income statement is generally prepared at the end of a time period such as a quarter or a year. It gives information of the total income earned during the period and its sources. It also lists the various expenses. The difference of the two is used to calculate gross margin and net profit. Based on income statement companies take decisions on dividend declaration and future investment plans. The income statement is most significant for the investors of a firm. Cash flow statement is the third important financial statement. It helps a company to analyze the cash flows financial, operating and investment activities. This financial statement is important to understand the availability of working capital for a firm. Cash flow statement is very significant for the creditors of a firm. The fourth financial statement used is the statement of retained earnings. This statement depicts the changes in the title rights of equities if there are any. This is the least used of the four financial statements. It is also called as statement of shareholders’ equity as it calculates the money that will be left with a company after selling its assets and fulfilling its

Specific ways in which the internet has changed the way businesses Essay

Specific ways in which the internet has changed the way businesses operate in the global marketplace - Essay Example This invention is no more a plot for researchers to communicate and exchange information within their own selves, but also seeks access from the innumerous chunks of available data online or from the ever-accessible super-computers placed at offshore sites. Within the global marketplace, Internet has provided a lot of incentives in the present times. Internet has brought about a lot of interest for the different segments of the society and we just cannot pinpoint any single one that represents and manifests its true purpose. In order to find out what the world of Internet, i.e. the World Wide Web (WWW) is all about, we have to examine where it all started, though in a very brief manner and the advantages and disadvantages that it gives to the different users. The same is also seen from the perspective of its news provision and the related contexts. In the global context of current affairs and news reports, the Internet has come out as an agent that has brought a change by providing t imely and up to the mark news. In the academic world, there has been a lot of help and facilitation which credits itself solely on the basis of the Internet and it is because of the Internet that we see programs like distance learning and e-studies coming up and having their rise with each passing day.

Mass Media And The Fashion Magazine Media Essay

Mass Media And The Fashion Magazine Media Essay Fashion magazines are a printed periodical publication of articles which are often illustrated indicating the recent trends in the fashion industry depicting the latest models of clothing, perfumes and shoes indicating their current prices. They also features articles on holiday destination guides and celebrity styles, best buys of fashionable items and gift guides, the best fashion, beauty, shopping, health, runway slideshows, travel and culture trends as the main contents of fashion magazines. (Wales, 2010) Fashion magazines are normally produced at regular intervals and are one of the major media of mass information regarding the fashion industry. The general model of the magazine exerts a great influence among its readers as it indicates the various interests of different people and social classes hence greatly influencing fashion trends and fashion related purchasing patterns among various individuals and organizations, depicting how greatly fashion magazines influence the public opinion regarding fashion. These magazines enable individuals to examine events in a broad perspective and only to dwell on what is most important which is mostly done through illustrations which show case models, entertainers and public figures clad in the various models of clothes, shoes and cosmetics. Following a tremendous increase in the volume and complexity in the information produced by modern society, the role of the fashion magazine as a medium of presenting, analyzing and evaluating factual fashion material has increased significantly in the recent years. There were plenty of fashion magazines around the turn of the 19th century. With the French magazines making the most impact in the world of fashion, they acted as trendsetters to other fashion magazine publications. Following changes in technology, leisure, work, cultural and moral values lifestyle trends have been turn influencing the clothes we wear. The first fashion magazine to report on the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s fashion trends was the Le Mercure Galant whose name which refers to the god Mercury; messenger of the gods was founded in 1672 and produced in 1678 by the writer Jean Donneau de Vise. (Ellwood, 1999) This magazine indicates how the French invented fashion and glamour from back in the 17th century up to the early 19th century. The magazine was founded with its main objectives being to inform the well-to-do society about life in the artistic and literally circles featuring developments in courts, theatrical and fashion reviews, songs and news on the latest gossip on marriages and other major social events. Its publication stopped in 1674, but in 1677 its publication started once again with the magazineà ¢Ã¢â€š ¬Ã¢â€ž ¢s name being changed to Nouveau Mercure galant which was a monthly issue as opposed to its earlier version the Le Mercure Galant which appeared irregularly. This magazine played a major role in the propagation of news on luxury goods, court life and fashion at the time both locally and overseas. In the 1724 the title of the Nouveau Mercure gallant was changed to Mercure de France which became the overt trendsetter of French arts and humanities as it played a major role in the à ¢Ã¢â€š ¬Ã…“Quarrel of the Ancients and the Modernsà ¢Ã¢â€š ¬Ã‚ , a debate on whether the arts and literature of the 17th century had achieved more than the illustrious writers and artists of antiquity. Hence gaining it the title of the most important literary journal in prerevolutionary France. . But during the revolutionary era its title was temporarily changed to le Mercure Francais. In 1811 its publication was stopped with the review being resurrected in 1815 and being published last in 1825. Providing a fashion magazine entails undertaking a very detailed research in order to assess the prevailing mood of a particular season and also so as to identify the trends to be photographed and articles to feature in a particular edition. Photos of galleries and runway shows and of gifts, holiday desti nations make up the larger part of fashion magazines. But in order to make those photos to look perfect they have to be edited which is normally carried out by fashion magazine editors. Hence the reason why most fashion editors use such publishing software such as adobe Photoshop to edit the photographs collected from their research. The process of producing a fashion magazine involves the following several steps. The first step requires an individual to come up with a concept of what to include in that particular fashion magazine. This is the initial stage before starting a fashion page. It involves planning the idea that one plans on putting on a page, which should be something that readers should enjoy seeing and finally buy. This should be done with considerations about the season and hence suggesting an appropriate fashion trend that will be fascinating to readers. The second step involves gathering of the necessary prerequisite materials to be included in the fashion page .It in includes collecting and assembling articles and photos from the research carried out earlier on; that one would want to include in the fashion magazine. Photos should be of high resolution and need to be edited by cropping and resizing before being saved on file. Articles should be in PDF or word format while photos being in picture extensions like jpeg or bmp. Creating of pages is the stage that follows. It involves use of publishing software like Adobe Photoshop. Through which a new file is created which now becomes the new field on which the fashion page will be created and designed with the name of a particular page being written in the name slot. The page can be preset by changing the background to a different colour to make it more attractive and presentable. The fourth stage involves placing of the selected images in the page created. This step involves placing the selected photos in the page created. Editing of images with the designated photo on the fashion page is the fifth stage. It involves changing the effects of the photos uploaded by moving it to the desired place and design by adjusting it to the desired size. This requires great creativity and imagination in order to come up with a superbly attractive fashion page. The sixth step is inserting of text or captions alongside the photos that have been placed on the page and with this the page design is finished. After which the page is saved prior to printing. Printing the fashion pages is the final stage of preparing a fashion magazine. The already saved fashion pages are printed with an overview of how the pages being printed will look like. Vogue is the most popular fashion magazine as of now. It was founded in 1892 by Arthur Baldwin Turnure as a bimonthly publication. The magazine focused mainly on fashion trends during that period but it also featured columns on sexuality. In 1973, the magazine underwent some extensive editorial and stylistic transformation as a response to changes in the lifestyle of the target audience. Nowadays, the most profitable and biggest fashion magazine company is still the Vogue magazine. This is due to the fact that it showcases unique models which attracts many customers and is also one of the magazines that most readers vote as the best as it covers a wide range of fashion products. There exists a deep relationship between mass media and the fashion magazine. With fashion magazines being an important media of mass information they exert a great influence among its readers. For the readers with trendy fashion ideas, they can use fashion magazines to learn about new collections being delivered by fashion designers. This could play to their advantage as such readers will get to read about such collections even before they actually get to the fashion malls. Fashion magazines are primarily published to give its readers ideas on how to improve their sense of fashion, improve their careers, health and finances. When it comes to the fashion advice sections, they have photos as well as back up articles that help both men and women visualize what their fashion suggestions are Through the editorial and mail box columns. Fashion magazines can be educational in terms of fashion and lifestyle in that fashion experts give responses on questions posted by readers for clarification. Hence through such replies fashion magazine readers can gain a lot of expertise regarding fashion trends. From fashion magazines you will also learn about the fashionable items that best suit your body type. Through the different clothing styles displayed in the magazines Through fashion magazines, readers get to know about colour combinations that actually match their skin colour and body shape. Since clothing is an instrument that we can use to highlight our good features and hence boosting our morale either at places of work or even at social gatherings. Fashion magazines use attractive online advertisement networks to attract more readers. Using the website, Fashion magazine editors can upload photos that would attract most people who visit the site. The fact that these magazines are colourful is one of the major reasons why most individuals end up reading fashion magazines. Offering the magazine either as a periodical or monthly issue ensures that readers develop a trend of waiting for the next edition to be released so as to buy it. As these magazines contain a variety of general articles, interviews by designers or fashion freaks, help columns for assistance to the readers on discounted stores where they can get those products. Charging a normal price for a magazine makes it more attractive, as it tires to cater for all classes of people in society. This way a magazine records more sales and is greatly appreciated by most people. Most fashion magazines consist of five parts on average with some having an extra part for exclusives. These parts are the cover page, cover story, editorial, mailbox, feature and the exclusive section. The cover page of the fashion magazine consists of both the front and back cover pages. These pages are generally the photos of top models or public figures clad in the most recent and fashionable clothes, shoes and cosmetics. The cover story section consists of a short article in the magazine whose subject matter appears in its front cover of the magazine. For the editorial section it is a letter from the senior editors of the fashion magazine to the readers congratulating them for sending in their comments, questions and more so for actually buying the magazine reflecting the opinion of the readers towards the magazine. The mailbox section consists of a subscription form for readers who would want the magazine mailed to their mail box. In the feature section, fashion reality shows w hich are one of the major parts of the fashion magazine are included. The exclusives section features those new releases in the world of fashion like cosmetics, clothes, iPods and other products. Providing a fashion magazine entails undertaking a very detailed research in order to assess the prevailing mood of a particular season and also so as to identify the trends to be photographed and articles to feature in a particular edition. Photos of galleries and runway shows and of gifts, holiday destinations make up the larger part of fashion magazines. However, in order to make those photos to look perfect they have to be edited which is normally carried out by fashion magazine editors. Hence the reason why most fashion editors use such publishing software such as adobe Photoshop to edit the photographs collected from their research.